Introducing Qualite's REAL Spices Brand of turmeric powder. There are many aspects to include when marketing a product of Turmeric. A main aspect would be draw an emotion using the rich yellow/gold color of the natural plant using ethos. By showing the spice as it is refined down to powder in a natural, clean looking environment makes the product more appealing and natural looking. This specific product adds a bit of logos to the packaging as they are stating there is 0% artificial color and alteration, which proves to the customers this product is a great, clean, natural source to add to your kitchen as it reassures you the quality is absolute. To even go further, this brand has shown in the image on the bag that there are some turmeric roots right next to the powder as if they just finely milled it straight from the root to the bowl. It is an enticing way to show the freshness of their spice and show off the agriculture of where the turmeric is coming from.